The fastest way to get a luxury product listed with a major online retailer, or rejected by one, is its product data. Retailers judge suppliers on data quality before they ever see a sale. This checklist covers what luxury marketplaces and retailers typically require.
Core identifiers
- Brand name, exactly as the brand writes it.
- Style or model number from the brand.
- A unique SKU for every size and colour variant.
- Barcode (EAN or UPC) where available.
Descriptive attributes
- Clear product title: brand, product type, key detail.
- Category mapped to the retailer's taxonomy.
- Gender and age group.
- Colour, using a standard colour name plus the brand's own name if different.
- Materials and composition, in percentages for apparel.
- Country of origin.
- Season or collection.
Sizing
- Size in the brand's own system plus the size system for the target market (for example IT, FR, US, UK).
- Measurements for bags, accessories and jewellery.
Images
- At least three to five images per product: front, back, side and detail.
- Consistent background, usually white or light grey.
- High resolution, with no watermarks or added text.
Commercial data
- MSRP in the relevant currency.
- Your net price.
- Live stock quantity per variant.
Why this matters
Incomplete data delays listings, lowers search ranking on retailer sites and increases returns. Clean data does the opposite.
The shortcut
You do not need to rebuild your catalog for every retailer. Stork's integrations accept Shopify, SFTP, API, a CSV link, a Google Merchant feed or a dashboard upload, and every feed is mapped, enriched and normalised into the format each retailer needs.
FAQ
What if some attributes are missing?
Start with what you have. Enrichment can fill many gaps, but brand, style number, size, price and images are essential.
How often should stock update?
As often as possible. Quantity updates every few minutes or hours prevent oversells.
Apply as a supplier and send us a sample feed.
